shelfAdz™ Captures Seasonal Demand: Desserts Category
Discover how aligning in-store media with key seasonal periods engages high-intent shoppers and maximizes media efficiencies
How shelfAdz™ In-Store Media Converts Sweet Cravings into Measurable Holiday Sales
From Friendsgiving potlucks to traditional holiday hosting, the Desserts category experiences massive velocity growth during the end-of-year. As category shopping trips surge +18% during the October–December period, consumers scan the aisles searching for seasonal staples and crowd-pleasing treats.
By integrating price and promotional messaging directly onto the price tag, shelfAdz™ guides the shopper mission right at the shelf edge—where final brand choices are made.
Ensuring your media is live during these peak seasonal windows optimizes spend and maximizes ROI by capturing active demand and influencing three critical shopper behaviors:
- Interrupts Aisle Noise: Captures high-intent attention on a busy shelf.
- Validates Premium Value: Communicates quality to justify the holiday splurge.
- Drives Incremental Volume: Inspires impulse pairings that build bigger baskets.
Category Results
Increase in Sales Lift
5.0%
Average iROAS
$3.35
Source: Kroger Collaborative Q4 2024 vs Rest of 2024 Year
Notes: Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.
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